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From Above

Introducing Mile-O: Your Ticket to Effortless Travel Planning and Unforgettable Adventures

Welcome to Mile-O! Our mission is to provide you with a seamless, enjoyable, and personalized travel planning experience. With our user-friendly interface, you can effortlessly navigate through the trip planning journey, leaving behind the stress and frustration typically associated with organizing a trip. Say goodbye to endless spreadsheets and confusing logistics – Mile-O is here to make your travel planning a breeze.

Our app offers a range of features that cater to your unique needs and preferences. Create customized itineraries that perfectly align with your interests and schedule. Discover exciting excursion recommendations tailored to your destination and travel style, ensuring you make the most of your time away. For those traveling with friends or in groups, Mile-O has you covered. Collaborate, share ideas, and allocate tasks through our group planning feature. With cost-splitting capabilities, organizing expenses becomes a breeze, ensuring a smooth and fair financial arrangement.

At Mile-O, we're committed to enhancing your travel experiences. Our goal is to help you make lasting memories and enjoy every moment of your trip, without the stress of intricate planning details. Let us handle the logistics while you embrace the joy of exploration. Join us on this journey and discover the beauty of seamless travel planning with Mile-O. It's time to embark on your next adventure with confidence and ease.

My RolE 


Tools Used

UX/UI Designer

UX Researcher

Information Architect

4 weeks


Adobe Illustrator 

IOS kits

Mile-O represents the culmination of my capstone project, embodying a seamless and personalized travel planning experience. Our user-friendly interface streamlines the trip planning process, minimizing stress and frustration. With customized itineraries, excursion recommendations, and group planning with cost-splitting capabilities, Mile-O caters to the unique needs of individual travelers and groups. Our app enhances your travel experiences, allowing you to focus on making memories and enjoying your trips rather than getting lost in planning details. Join us on this groundbreaking journey and discover the beauty of effortless travel planning with Mile-O.

Fog and Nature


Planning a trip can be a complex and time-consuming task, often involving multiple platforms and services to research destinations, book accommodations, arrange transportation, and find suitable excursions. In addition, coordinating travel plans and expenses for groups can be particularly challenging. As a result, travelers may experience stress and frustration during the planning process, which can ultimately detract from the overall enjoyment of their trip. There is a need for a comprehensive, user-friendly travel planning app that streamlines the entire process, offers personalized recommendations, and simplifies group planning and cost management.

The Problem

The Solution

Our travel app aims to provide a seamless, personalized planning experience for users. With a user-friendly interface and customized features such as itineraries and excursion recommendations, we aim to minimize the stress of trip planning. Our goal is to enhance travel experiences, allowing users to focus on making memories and enjoying their trips.

Competitive Analysis

I performed a competitive analysis, understanding our competitors' strengths, weaknesses, opportunities, and threats. This information guided my project, highlighting the necessity for excellent itinerary management, enhanced offline functionality for travelers with intermittent internet, and expanded destination-specific content with in-app booking options.

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Survey results 

How often do you travel for leisure purposes?

Have you ever planned a group trip? 

What challenges have you experienced when planning your trips?

  • Finding suitable accommodations - 14 resp 48.3%

  • Creating a customized itinerary - 13 resp 44.8%

  • Navigating multiple travel services and platforms - 13 resp 44.8%

  • Managing group travel plans and cost - 12 resp 41.4%

  • Finding and booking excursions - 8 resp 47.6% 

  • Booking flights and transportation - 6 resp 20.7% 

  • Other (please specify) - 0 resp 0%

I surveyed various mediums to understand the needs and challenges of Mile-o users. The insights gained revealed that users, mainly women, travel for leisure 2-3 times a year, requiring significant itinerary planning and personalization. A noteworthy 93% have organized group trips, suggesting a need for travel apps with features such as shared calendars, group chats, activity polls, and expense tracking. The key challenges faced include locating suitable accommodations and crafting tailored itineraries. These findings underline the importance of continued user-focused development in our pursuit to make Mile-o the go-to platform for intuitive and personalized travel planning.

User Interviews

Understanding our Users

  • Budgeting and planning ahead are essential for international travel.

  • Accommodation type, price point, and social media influence travel decisions.

  • Booking directly with hotels or travel agents is preferred by some.

  • Shared expense platforms help with group travel challenges.

  • Safety, customs regulations, and transportation reviews are important considerations.

User Persona

"The world is a book, and those who do not travel read only a page." - Saint Augustine

Tiffany Lane

Tiffany, a 35-year-old freelance writer and avid traveler, seeks a personalized, hassle-free travel planning experience that saves her time and energy. 


Needs: She desires a streamlined, user-friendly app that provides group travel planning features, personalized recommendations, and affordable travel deals all in one place. 


Pain Points: Tiffany has struggled with booking suitable accommodations, flights, transportation, and excursions in the past, leading to stress and frustration. 


Ideal Experiences: She hopes to find an app that can facilitate group travel planning and offer cultural information and tips about her destinations for a smoother and more enjoyable travel experience.

Customer Journey Map

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I also used journey mapping to understand our users, highlighting their tasks and strategies deeply. This crucial tool illuminates the user's experience, allowing me to customize our service to their needs more effectively.

Image by Spenser Sembrat


User Stories and User Flows

User stories and user flow are crucial for the Mile-o app, as they allow us to understand and anticipate our users' needs, thereby creating a more intuitive and satisfying travel planning experience.

Feature Analysis

  1. Centralized booking and payment

  2. Social Media Integration

  3. CDC Government guidelines

  4. Group Planning

  5. Destination Research

  6. Activity Planning

  7. Cost savings

  8. Customizable trip itineraries

  9. Interactive maps with popular destinations

  10. Group Chat Functionality

  11. Daily Recommendations

  12. Integration with other travel services

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Information Architecture

Information Architecture.png

Card Sorting




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Image by The Cleveland Museum of Art










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The branding was instrumental in bringing the Mile-O app to life.




Secondary Logos

High Fidelity Mockups